IBA CALLS FOR ETHICAL JOURNALISM

By Robby Namabende

The Independent Broadcasting Authority (IBA) has urged broadcasting stations in the country to be ethical and professional when carrying out their work.

IBA Director General Josephine Mapoma said the institution does not take pride in suspending or cancelling broadcast licenses but that it expects license holders to address concerns of unprofessional reporting.

“We want to see a situation whereby licensees correct errors…without getting to the stage of a license being suspended or revoked by the IBA Board,” she said.

Mapoma said the IBA believes that an ethical broadcast media sector starts with having media practitioners that are trained and are conversant with media law and ethics.

She said this at an award-giving ceremony for the best graduating students in media law and media ethics at the University of Zambia’s Department of Media and Communication Studies.

The students that were awarded included Gertrude Manda, Likando Kapaku, Raymond Chalata, Thomas Mulenga, Elizabeth Patounas and Charles Fickson Lungu.

Mapoma stated that it is IBA’s mandate to set standards for radio and television stations as well as monitor license holders to ensure that they are compliant.

Last month, IBA suspended the broadcasting license for Prime Television for a period of 30 days owing to what the media regulatory body deemed unethical reporting.

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Victor Kalalanda

    Victor Kalalanda is a final year media student at the University of Zambia, and he is the current managing editor of this online newspaper, the Lusaka Star.His expertise as a final year media student straddles two vastly different countries, namely Switzerland, where he worked for a top-tier media agency as a B360 Digital Marketing Global Intern, and Zambia, where he has, as either stringer or intern, competitively held jobs with all State-owned media—the Times of Zambia, Zambia Daily Mail and Zambia National Broadcasting Corporation (TV1 & TV2).For additional media production skills and insights, he completed a two-months internship with Loyola Media Productions & Broadcasting Zambia Limited—and continues to serve with a campus radio station as a reporter, news and show presenter.Before university, he survived on a series of odd jobs, later worked as a street hawker, itinerant security guard and barman, during which time he suffered bouts of humiliation and poverty, and vowed that if he ever got a real chance at life, he would die a little to make the most of it.As such, since entering university, grit and determination have been his life's guiding principles and this has in the past led a lecturer and a recruiter to describe him as "very aggressive and ambitious."In 3 years he has built a reputation for academic excellence, won 3 coveted awards and he has served in top student leadership positions as a class representative, publicity secretary and senior news editor.In his final year he now concentrates not only on building a great GPA but also on raising his career profile as a digital marketing consultant, professional ghostwriter and book editor, journalist, managing editor of the Lusaka Star, public relations aide and research assistant.He balances up his enthusiasm for career development with humanitarian work as a secretary general of an NGO, and further as a guitarist.He enjoys intellectual discussions around the subjects of love, relationships, media, politics, economics, education, underdevelopment, religion, charity, literature, sports and travelling.

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