The SOTAMBE International Film Festival has repositioned itself as a platform for business growth and regional collaboration, via it’s efforts to expand opportunities for filmmakers and strengthen Zambia’s presence in the global film industry.
Festival Chief Executive Officer Martina Mwanza said the 2026 edition marks a strategic shift toward industry development, partnerships, and market access.
“This year is about stepping into our regional leadership role and increasing collaborations,” Mwanza said in an interview.
She added that the festival is evolving beyond traditional screenings into a platform that connects filmmakers to markets and business opportunities.
“The festival now connects filmmakers to markets and opportunities. It is not just a festival anymore, but a platform that opens business doors,” she said.
Mwanza emphasized that collaboration is central to the future of the industry, noting that African stories have growing global relevance. She said the festival aims to balance creative storytelling with commercial viability while building strong local audiences.
Meanwhile, filmmaker Owas Ray Mwape said the festival is playing a key role in transforming Zambia’s film sector by increasing international exposure and encouraging partnerships.
“The festival attracts filmmakers from across Africa, allowing for an exchange of ideas and skills that is improving the quality of local film production,” Mwape said.
He added that while Zambian films are still largely consumed locally, there is increasing demand for content that appeals to international audiences without losing authentic storytelling.
The SOTAMBE International Film Festival has grown from small-scale screenings into an internationally recognized platform, positioning itself as a driver of industry growth and cross-border collaboration in Africa’s film sector.