The Zambia Institute of Maeketing has noticed with concern the proliferation of masquerades in the marketing profession, where the general belief is that one can be a marketer regardless of the background and training. THE Zambia Institute of Marketing (ZIM) has expressed concern over the increasing number of unqualified people who pose as marketers in the country.
Speaking during the forum organised by ZIM, ZIM registrar and chief executive officer, Mapesa Musongole said it is the responsibility of ZIM to regulate the practice of Marketing and Marketing Education in Zambia.
Mr. Musongole said the institute has noticed with concern the proliferation of masquerades in the marketing profession, where the general belief is that one can be a marketer regardless of the background and training.
“If you are studying a certain course and part of it includes what is done in marketing; that does not make you a marketer. You have to study a full course in Marketing to become one,” he said.
The ZIM Registrar and Chief Executive Officer further added that there was a situation where even employers did not seem to distinguish between a trained professional Marketer and a masquerade.
He also revealed that it is common knowledge that there are a lot of people employed in key Marketing positions holding unrecognized and questionable marketing qualifications.
Speaking during the question and answer session, Mr. Musongole disclosed that ZIM had developed a code of advertising standards which is currently undergoing a legalization process stating that once complete, the code will translate it into Law.
“Because of the same happenings, we as ZIM will ensure that only those agencies that are registered with us and are qualified will be able to advertise on leading media such as ZNBC and Muvi TV,” he revealed.
The ZIM Registrar added that currently, advertising is unregulated in the country thereby posing a challenge in the maintenance of professional advertising standards.
Mr. Musongole also said ZIM had noticed that most marketing and advertising personnel in the country were not formally trained and registered hence were likely to propagate poor quality adverts.
“ZIM will make sure to lift the face of Zambia in the Marketing world and will not tolerate any sub-standard adverts,” he said.
FIFA GRASSROOTS PROJECT DUE FOR TAKE OFF
The Ministry of Sports and FAZ has laid the ground for FIFA spearheaded grassroots project for youth development.
Ministry of Sports Permanent Secretary Agness Musunga said the project will be under the wings of the Ministry of Education and will target youth from eight years going upwards.
The tripartite agreement will be signed next Wednesday and will formalize the commitment of the parties to work together to implement the FIFA Grassroots Project from 2017-2020.
“The FIFA Grassroots project will cover three parties which is Ministry of Education, Sports and FAZ,” she said.
And FAZ General Secretary Ponga Liwewe said that the project will enhance the development of football.
Liwewe said the move was part of the wider goal of FAZ to develop youth football.
FAZ president Andrew Kamanga put youth football on top of his developmental agenda pinning it among his three key areas that involved league restructuring, referees education and youth football on top of his transparency gospel.
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FIFA RESPONDS TO FAZ COMPLAINT ON NIGERIA APPEAL
FIFA has put a close to the debate around the complaint lodged by the Football Association of Zambia (FAZ) over an Augustine Mulenga disallowed goal in the 1-0 loss against Nigeria in a Russia 2018 World Cup qualifier on October 7.
The World soccer governing body has ruled that it would not act on the complaint as per their regulations there was no evidence of external influence or manipulation.
According to a letter signed by Disciplinary Committee vice chairperson Julien Deux, dated October 17, 2017 there could be no action as guided by article 5.6 of the FIFA regulations the referee’s decision is final.
“In this context, we refer your association to article 15 par 6, of the regulations of the 2018 FIFA World Cup Russia, which clearly stipulates that no protests may be made about the referee’s decisions regarding facts connected with play. Such decisions are final and not subject to appeal,” stated the letter.
“Having said that, and for the sake of good order, we would like to emphasize that on the basis of the documentation and information currently in our possession, there is no evidence of any infringement of the applicable regulations by the referees of the match in question.”
The Football Association of Zambia (FAZ) filed a complaint with FIFA seeking an independent review of the match officiated by Botswana referee Joshua Bondo.
There was widespread outcry for FAZ to appeal to FIFA over the disallowed goal with parallels drawn with other situations where the world soccer governing body had ordered replays.
FAZ president Andrew Kamanga had told journalists on the permutations of the outcome when journalists pressed him in the aftermath of the match in Uyo.
“But the rules being what they are you cannot overturn the decision of the referee,” Kamanga said.
“The only basis is when there was external influence. So the referee maybe carpeted for making a wrong decision but the decision still stands and unfortunately that is where we stand.”
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